Best marketing tip?
Videos shot and edited by TV news shooter. Having at least four one or two minute videos in your marketing arsenal and hiring a local TV news shooter are the best marketing tips for management consultants and business owners we talk to. Video can be used in so many ways — social media, sales and marketing, training and presentations — customer testimonials, CEO messages and tradeshow exhibits. Many organizations already have existing photos, video footage, artwork that could be used, and edit-only costs less shooting and editing. If no existing materials exist, hire a freelance cameraman broadcast (TV station news videographer/editor) on his/her day off. Pre-plan and have ready what you want him/her to shoot. A TV news videographer is quick, nimble and knows how to turn projects fast.
Why is free news media important?
Short answer is third-party credibility such as editorial coverage. Long answer is the management of communications between an organization and various constituencies. Companies typically use public relations to inform consumers, investors and others about their products, services, brands and corporate achievements. Strategic public relations can also be used effectively by political groups, non-profit organizations and public agencies.
How can good PR benefit my organization?
Companies use public relations to generate sales leads, introduce new products or services, to build brand awareness and to announce corporate events or accomplishments. Public relations can be used to refute negative or untrue publicity. PR is often used to support direct sales efforts and can often cost significantly less than traditional advertising campaigns. Public relations can help improve your image, your sales and your overall profitability.
What are the building blocks of a successful Public Relations strategy?
Like any other complex undertaking, good public relations require careful planning, solid execution and a clear focus on bottom-line results. A well-conceived PR campaign should start with an in-depth understanding of your underlying organizational goals and communications objectives. Based on those guidelines, a campaign should include the identification of target audiences, selection of appropriate media, crafting and presentation of messages, and the monitoring and analysis of PR campaigns.
What specific methods might be included in my Public Relations effort?
Depending on your specific needs, a PR campaign might include press releases, magazine articles and other editorial opportunities in both traditional print and electronic media. Some efforts include analyst relations, speaking engagements for executives at industry conferences and other venues. Other organizations can benefit from special events, strategic tie-ins with other products or services, video news releases and the ongoing management of media relations.
What is the future of E.H. Anderson PR?
We’ve worked with clients in many industries, and we want to grow as restaurant PR firm. The restaurant trade media are great to pitch, according to many PR colleagues. We believe that with our news background, we will feed restaurant journalists stories for that will validate our clients in the industry. Our Wine’tastic! case study is the E.H. Anderson Public Relations’ restaurant PR firm success story.
I run an agency myself. Can E.H. Anderson Public Relations help me?
Absolutely. In addition to delivering public and media relations services directly to corporate clients, we also provide sub-contracting services to advertising, marketing and PR agencies. Those agencies call on us when they need added bandwidth for large or unexpected projects, specialized assistance and to expand the scope of their service capabilities. We are keenly sensitive to the agency/client relationship and typically function as a seamless part of the branded agency team.
