Curves International is the parent company of Curves, the popular 30-minute workout that combines strength training and sustained cardiovascular activity through safe and effective hydraulic resistance. With thousands of locations and millions of members worldwide, Curves is the world's largest fitness franchisor and fastest growing franchise in history.

Correcting the record:

When Curves International was depicted inaccurately in several regional and national news publications, the company called on E.H. Anderson PR to set the record straight. Looking at the field of franchise marketing agencies was unnecessary because Curves wanted Texas-based representation.

Our team:

	Developed new corporate and franchise messaging
	Tracked, analyzed and corrected erroneous reports on Curves International
	Created and presented a strategic media protocol for Curves International and its 9,000-plus franchisees
	Wrote and distributed corporate press releases and templates that franchisees now use to tell the positive story of Curves International

“Bage and Elizabeth are very flexible, professional and thorough, with first-hand knowledge of how a newsroom works.”