FREQUENTLY ASKED QUESTIONS

What is public relations, really?
Public relations is the management of communications between an organization and various constituencies. Companies typically use public relations to inform consumers, investors and others about their products, services, brands and corporate achievements. Strategic public relations can also be used effectively by political groups, non-profit organizations and public agencies.

What is the experience E.H. Anderson PR creates for clients?  
The experience we create is one:
-     Where we listen intently to you.
-     Where our eye is constantly on customer satisfaction.
-     Of responsiveness; we are constantly working for you and are here when you need us.
-     Where you will be confident all marketing needs are handled, so you can focus on your        core competency.
-     Of professionalism; we take the high road.
-     Of collaboration; your business goals determine our actions and advice.
-     Where you will be certain that your marketing investment is a wise decision.
-     Where no question is perceived as stupid.

How can good PR benefit my organization?
Companies can use public relations to generate sales leads, introduce new products or services, to build brand awareness and to announce corporate events or accomplishments. Public relations can be used to refute negative or untrue publicity. PR is often used to support direct sales efforts and can often cost significantly less than traditional advertising campaigns. Public relations can help improve your image, your sales and your overall profitability.

What are the building blocks of a successful PR strategy?
Like any other complex undertaking, good public relations require careful planning, solid execution and a clear focus on bottom-line results. A well-conceived PR campaign should start with an in-depth understanding of your underlying organizational goals and communications objectives. Based on those guidelines, a campaign should include the identification of target audiences, selection of appropriate media, crafting and presentation of messages, and the monitoring and analysis of PR campaigns.

What specific methods might be included in my PR effort?
Depending on your specific needs, a PR campaign might include press releases, magazine articles and other editorial opportunities in both traditional print and electronic media. Some efforts include speaking engagements for executives at industry conferences and other venues. Other organizations can benefit from special events, strategic tie-ins with other products or services, video news releases and the ongoing management of media relations.

How can a firm located in Woodway, Texas, meet my public relations requirements?
In today's global economy, where you sit is less important than what you can deliver. The principals of E.H. Anderson Public Relations, Elizabeth and Bage Anderson, each have long professional histories of work in major business and media markets. We located to our Central Texas home for business and family reasons. Fortunately, we have leveraged today's most advanced Web-based workflow and communications technologies to serve clients in Texas , California , the East Coast and elsewhere. Our clients find we can deliver “big agency” results … without big city overhead.

How does E.H. Anderson Public Relations price its media and PR campaigns?
Our firm offers a range of flexible and cost-effective pricing alternatives. Some clients put us on a contract retainer to handle public and media relations on an ongoing basis, and the fee for this structured service can be adjusted to meet your activity level and program requirements. Other clients hire us on a project basis to handle specific campaigns, events or communications. We can provide no-cost, no-obligation quotes on any public relations job.

I run an agency myself. Can E.H. Anderson P.R. help me?
Absolutely. In addition to delivering public and media relations services directly to corporate and non-profit clients, we also provide sub-contracting services to advertising, marketing and PR agencies. Those agencies call on us when they need added bandwidth for large or unexpected projects, specialized assistance and to expand the scope of their service capabilities. We are keenly sensitive to the agency/client relationship and typically function as a seamless part of the branded agency team.