Public Relations Management including Business Wire or PRN Newswire Press Release Services

Our core mission is to get our client's company, products and/or services recognized by the media and target audiences. We work diligently to understand the client's story, as well as what reporters and editors need to help communicate the client's message effectively. We help keep the media honest, and due to our insight and experience, reporters respond to us and rely on us to assist them in developing accurate and interesting stories.

When you are ready to take your story to the world, E.H. Anderson can help make it happen.

Public Relations Management Services

	Message development and/or refinement
	We work with you to understand your market and business objectives. Then, our team creates the ideal messaging to meet those goals.
	Communicating your message to a target audience
	E.H. Anderson PR specializes in identifying and targeting key media and business decision-makers. We then select the media best suited to getting your message to the world.
	Video production
	Our video production division, Cut Pro Video can shoot, edit and produce video spots to support any marketing, sales or communications effort. We can develop corporate videos with fast, cost-effective images.
	Writing and distribution of press releases
	Whether an industry-specific media list built by E.H. Anderson PR, a Business Wire distribution or PRN Newswire press releases, E.H. Anderson PR can assist in the planning, writing and publication of your press releases. Knowing what editors want, we craft your message to gain maximum exposure and business benefit.
	Media interview coaching
	Interviews can be a daunting challenge for even the most sophisticated business people. Our experts can help you anticipate what will be asked, prepare effective answers and ensure the best possible outcome from any media interview.
	Tracking and analysis of media coverage
	We monitor, evaluate and report the results of media coverage. These analyses can help businesses adjust their media strategies for optimum effect.
	Coordination of media interviews
	Our team understands the needs of both businesses and media, and we focus on bringing the two together. We specialize in planning, scheduling and guiding media interviews.
	Management of editorial calendars
	Timing is crucial in any media effort. We stay in constant touch with all relevant publications and then schedule all public relations efforts to get your story to the right audience at the right time.
	Research and formulation of awards submissions
	When your company does things right, the world should know about it. Our team can help identify opportunities for industry and business awards. We can then formulate and manage your awards submission and help generate publicity for any awards your company earns.
	Research and pursuit of speaking engagements
	Public speaking can help build awareness and credibility for executives and their companies. Our team can research available speaking opportunities, prepare scripts and coach executives on the skills needed to give an effective presentation.
	Employee communications
	We can also provide important support in the preparation and dissemination of internal company communications. These services can include company newsletters, intranet messaging and other corporate internal communications.

E.H. Anderson PR Resources

• Read, Watch and Browse – E.H. Anderson PR prides itself on the amount of information we gather by reading, watching and browsing. For us to best service our clients, we must be familiar with the media outlets and the journalists at those outlets that our clients are targeting.  We subscribe to Lexis-Nexis, a supplier of news archives.  Each day E.H. Anderson PR monitors news coverage of our clients, their competitors and trends related to their industries, and we identify the reporters who are best suited to receive your pitch.
• Social Journalism - E.H. Anderson PR utilizes the power of today's Web2.0 tools to monitor in real time the needs of industry journalists as they seek out expert opinion. We are ready to respond in a timely manner.
  
• Business Wire or PRN Newswire Press Release - Distribution resource for local, regional, national and international circuits plus verticals for business, finance, telecommunications, health and other trade circuits.
• Lexis-Nexis provides authoritative legal, news, public records and business information.
• ProfNet -- collaborative of news and information officers linked by the Internet that gives journalists and authors access to expert sources.
• Help A Reporter Out - with over 25K journalists as members, this free creation of social networking guru Peter Shankman is an unpretentious feed full of goodwill and quality journalistic queries. Step cautiously though and don't abuse the privilege of membership.
  
• Cision – although reading reporter stories is the best way to identify our clients’ best contact at a media outlet, we invest in Cision, supplier of our PR database.  It is a Web-based with critical information on more than 100,000 media outlets and contacts.  Cision also offers editorial calendars and media inquiries.  On behalf of our client base, E.H. Anderson PR also uses Cision to submit experts in all industries that media may call on for story development. 
• Public Relations Society of America – we strive to stay up to date with best practices in PR due to the ever-changing ways in which we communicate.
• International Franchise Association – we continue to learn about the franchising industry through through IFA events, other members and the organizations’ publications.