Blog
Update on Dwyer-Owens’ “Undercover Boss”
My friend, Dina Dwyer-Owens, Chairwoman and CEO of The Dwyer Group, will appear on a special episode of CBS’s hit reality show “Undercover Boss” titled “Undercover Boss: Epic Bosses” on Friday, May 17 at 8 p.m. ET/ 7 p.m. CT. In this special “Undercover Boss” episode, the Emmy award-winning series will catch up with [...]
May 06th, 2013 read more
Video PR at IFA Convention
Even a marketing company sometimes needs help marketing itself. For the the largest franchise event in the world, the International Franchise Association (IFA) Annual Convention, we turned to Buzzadelic after making a crucial decision for the 2013 event. Rather than handing out useless tchotchkes to booth visitors, we would shoot, edit and giveaway elevator speech-type video [...]
February 28th, 2013 read more
Wardrobe & Make-Up Tips When On Camera
What looks good in person does not always look good on camera. Those going in front of a video camera want people to focus on what you are saying not what you are wearing. Here are some tips before going on-camera: Wardrobe Don’ts Don’t wear jackets, tops or shirts with large stripes and patterns because [...]
February 11th, 2013 read more
Featured, Franchise PR, Tutorials
Three C’s of Interviewing
According to Forbes Insights, video is becoming a critical information source for senior executives. More than 80 percent said they are watching more online video today than they were a year ago. Video interviews comprise a significant portion of the online videos that are on the web today. Three C’s of Interviewing: Confidence, Control & [...]
February 04th, 2013 read more
Crafting the Elevator Speech
Elevator speeches are a vital part of the marketing mix for all business owners. There are three components to a solid elevator speech — the explanation, the value and the call to action. The elevator speech in the following example is focused on a trade show and persuading people to visit our exhibit booth at [...]
January 30th, 2013 read more
Class Project Leads Student to Aslam Khan
When my 5th grade daughter told me she was deciding which Asian country to research for her Culture Fair school project, I suggested she choose Pakistan. My hope was she would be interested in meeting in person and interviewing my Pakistani friend Aslam Khan. Aslam recently moved his family and hugely successful business, Falcon Holdings, [...]
January 28th, 2013 read more
Why You? Tell your story at IFA
Don’t come home from the IFA conference with another stress ball. Come to booth #654 and create your own franchise video, no strings attached. Be ready with your franchise elevator pitch and tell us why you? In other words, why should a candidate select your franchise concept? Use this video to communicate what is unique [...]
January 25th, 2013 read more
Featured, Franchise PR, Tutorials
Where Businesses Could — and Should — Post Video
Several minute-long videos posted on the internet along with some SEO tips and tricks can drive your prospects to your business when searching Google, Yahoo and other search engines. Here are our top three picks: Post to YouTube since Google owns it. For example, as I write this blog post, when I Google the [...]
November 12th, 2012 read more
Featured, Fitness, Inspiration
Charity Milers take Manhattan
If you walk, run or bike regularly, if you have an iPhone or smartphone, and if you like to help causes, then keep reading. Our friends at Social Geek Radio recently told us about an application called Charity Miles. It’s so easy to use and help charity organizations. Bicyclists earn 10 cents per mile; walkers [...]
October 25th, 2012 read more
Waco Video, Marketing, PR Firm Turns 10
[really_simple_share] We are delighted to celebrate our 10 year anniversary today through the end of 2012 and, better yet, offer reduced rates on our video production services We want to produce more videos around this agency. Everyone who’s had a Bage Anderson-produced video has been more than 100 percent satisfied with his skills. I watch [...]
October 15th, 2012 read more
