Blog
Taking “Franchise PR” to a Higher Level with SEO
It has been a year since EH Anderson PR began shooting, editing, posting and tagging with key words short, how-to videos….16 videos at last count. This process has boosted our web presence like I would never imagined. Google this phrase: franchise PR. Do you find eh anderson pr on the first page of results? Going [...]
February 08th, 2012 read more
Franchise PR Specialist “Actions Speak Louder Than Words”
Nearly 90 percent of our marketing budget is targeted to the franchise community. Why franchises? After several successful public relations campaign for Curves International, a friend suggested we leverage the work we did for that franchise giant and market our services to other franchisors. So we joined the International Franchise Association (IFA). Our exhibit opens [...]
January 31st, 2012 read more
Integrated Marketing Services in 2012 Must Include Video
Having a news background, including shooting major news stories for CNN, Bage Anderson approaches a corporate video project like a news story — we are a two person team of a reporter/producer and producer/shooter/editor. Like journalists, we require background information on the topic, we ask lots of questions (we believe there is not such thing [...]
January 07th, 2012 read more
School Marketing Consultant & Parent
I think my agency is lucky to be serving several clients in the education industry being that my husband/business partner Bage Anderson and I have two elementary-aged children. Two clients are schools — Vanguard is college preparatory school for 7-12 graders; the Abilene Christian University is a private, yep you guessed it, Christian University. Our [...]
December 19th, 2011 read more
Writing brings angst, satisfaction…
Writing the E.H. Anderson PR 325-word Supplier Exhibitor Directory blurb for the 52nd Annual International Franchise Association Convention is never easy for us. We want to differentiate our agency from our competitors while stating solid results. Selecting which case studies and/or results to showcase in the blurb is not easy because, fortunately, we have a [...]
December 14th, 2011 read more
Central Texas Marketing….
Sponsorships of local community events are good way to show your support and generate publicity for your organization. For one client in particular, print advertising is on hold until new photos are shoot and the executive team gives us the green light on a campaign idea. In the meantime, we will recommend several events for [...]
December 02nd, 2011 read more
Franchisee-Focused PR Tips…..
When a PR campaign is focused on driving customers to franchisees, information and photos from the franchisee are critical to our success. That’s because franchisee stories and experiences grab the media’s attention, whether it be local magazines, newspapers, television newscast or online. Now we’re not talking about advertising, we’re talking about articles and stories, editorial [...]
December 02nd, 2011 read more
