What’s the Press Release Media Relations Process

By | Featured

A brief explanation of the press release and media relations process: The PR agency gathers information from the business about the news announcement, including what makes it media-worthy. Agency writes the press release.  At this point, the facts are of primary concern rather than punctuation and proofing. Agency sends the press release to the business owner for content review/editing; revise the release incorporating owners’ edits; send draft back and forth a couple of more times until the press release content is approved. Agency proofs press release for AP Style, punctuation, flow. Press release is finalized and sent to business to…

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TFNB Connects with WISD

By | Press Release

About 80 fourth graders at J.H. Hines Elementary School will combine Texas history, digital learning and storytelling when “Learners for Life” launches October 12th, announced TFNB Your Bank for Life today. “Learners for Life” is a new partnership between TFNB and the Waco Independent School District, focused on the four Waco ISD schools that were selected to receive the Apple ConnectED grant.  As part of the grant, Apple provided all of the teaching and learning resources each of the schools would need in order to create a transformative and engaging learning environment, including an iPad for every student and professional…

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We’re Growing & Expanding

By | Featured

To serve our growing client base and maintain a high level of service, we have expanded our team with three newly created positions. The expanded team is expert at client service and will develop and execute successful digital and traditional marketing campaigns for clients. These new roles report to Liz Anderson, agency founder/owner. Copywriter and account manager, Courtney Clark supports local and national accounts. She has a bachelor’s degree in journalism with an emphasis in public relations from Baylor University. Paula Floeck brings 32 years of business experience as an account manager for a small number of clients and as operations…

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Assisting Hands Home Care Represented on Honor Flight Chicago

By | Featured

The national office of Assisting Hands Home Care announced that franchise owner, Angela Flintz, traveled to Washington, D.C. as part of an elite team of medical personnel selected to accompany WWII and Korean War veterans on the 78th Honor Flight Chicago June 7. The trip involved 103 veterans, more than 30 family guardians, and a medical crew of ten which had been handpicked by Honor Flight Chicago based on a rigorous selection process. Flintz was chosen based on her 17 years of nursing experience which includes emergency department, intensive care unit, trauma flight, home health care and community-based case management….

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Assisting Hands Home Care National Office Hires Technology Associate Randon Clayton

By | Press Release

The national office of Assisting Hands Home Care announced Randon Clayton has been hired as Technology Associate. Clayton was hired in April 2017. Assisting Hands Home Care has made strategic efforts to improve technologies to better assist franchise owners, including new websites for both franchise owners and franchises sales, and the addition of the franchise management system IFX Online. As a technology associate, Clayton will be responsible for assisting franchise owners with technology and account support. Clayton will update and maintain IFX, and add new accounts. In addition to working on IFX, Clayton will also work with franchise owners on…

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Job Opening: Marketing Account Manager

By | Featured

The Marketing Account Manager will act as the primary point of contact for a portfolio of agency clients providing marketing strategy, management, and execution. In this position, the Account Manager will deliver digital and traditional marketing services to clients within the timeframe of the retainer agreement and will build/maintain strong, long-term client relationships. The Account Manager will also assist with other agency client service. Duties include, but not limited to, the following: Serve as primary point of contact for assigned accounts Manage administrative and marketing activities for client communication campaigns Work with collaboratively with client, agency and/or creative team to develop…

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Tyler Morning Telegraph Covers Orangetheory Fitness

By | Results

We were hired by an Orangetheory Fitness multi-unit franchisee to handle the PR for OTF’s Waco grand opening.  Several months later, we wrote a press release for the Tyler grand opening, and we received a mention in the business section of the Tyler Morning Telegraph.  Then for a New Year’s story, we received a request from another reporter at the Tyler newspaper to set up an interview with our client. Read the resulting story here.

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