Creative Tutors, an educational tutoring franchise system, wanted to grow both on the franchise level and retail level. Specifically, Creative Tutors wanted to increase awareness of its differentiating factors as well as its web-based Timmy’s Tutor cartoon series. Social media, such as short videos, was needed to post on social networking sites.

Creative Tutors wanted to find an area PR specialist to launch an editorial campaign targeted to the Dallas-Fort Worth area, while at the same time produce a series of videos about the franchise system.  The videos were to be used for the system’s social networking campaign.

Results included editorial coverage from WFAA-TV, The Dallas Business Journal, All You, Frisco Style, Franchising World and The North Dallas Gazette. The story in The Dallas Business Journal generated a lead from a Dallas-based school exploring a partnership. We shot, edited and produced a series of videos including this one about Timmy’s Tutor.