The Problem

Creative Tutors, an educational tutoring franchise system, wanted to grow both on the franchise level and retail level. Specifically, Creative Tutors wanted to increase awareness of its differentiating factors as well as its web-based Timmy’s Tutor cartoon series.  Social media, such as short videos, was needed to post on social networking sites.

The Solution

Find an area PR specialist who understands franchising to launch an editorial campaign targeted to the Dallas-Fort Worth area.  Produce  a series of videos about the franchise system — and for the system’s social networking campaign.

The Results

Editorial coverage included WFAA-TV, The Dallas Business Journal, All You, Frisco Style, Franchising World and The North Dallas Gazette.  The story in The Dallas Business Journal generated a lead from a Dallas-based school exploring a partnership.  We shot, edited and produced a series of videos that were once posted on Creative Tutors’ social media sites, but now can be viewed on our  YouTube and Vimeo channels.

Creative Tutors – Keeping Kids Engaged over the Holidays
from E.H. Anderson Public Relations on Vimeo.