The Problem

Assisting Hands Home Care went through management changes and wanted to re-launched the PR campaign after a permanent CEO was named.  The focus of the campaign shifted to lead generation for nine regional developers. Unlike in past campaigns where we, as franchise PR specialists, spend time on the phone getting to know the back story of franchisees and before a press release is written, these Regional Developers were busy and required a quick and easy way to get their information to us.

The Solution

Create a link to an online questionnaire for the Regional Developers to fill out. Hit submit and the information would be sent directly to our inbox complete with logos and photos.

The Results

We were able to draft and distribute press releases for all the Regional Developers.  We received coverage in both print and TV media, including KXAN-TV (NBC) Austin and the Westlake Picayune. Assisting Hands was also included in a story on KTRK-TV (ABC) Houston that tied in Pat Robertson’s comment on alzheimer’s disease to home care givers.

We also insured that Lane Kofoed, Assisting Hands Home Care’s CEO had face-time with the editor of Franchise Times during a franchise event in Washington, DC.  Two months later, the editor headed to Idaho to for a face-to-face interview and the magazine ran a cover story on our client.