Persnickety Tim wanted to create and build local community awareness; increase awareness of Dr. Tim Welter and his passion for coffee, and increase online sales.
Pitch what makes Tim persnickety — nothing less than perfection in all products as well as the company’s friendly business style – to local, regional, state, and national reporters. As P-Tim’s public relations specialist, we leveraged holiday gift guides with solid results.
A series of educational video presentations were shot and edited depicting Tim’s persnickety coffee process and products. Media coverage included:
1. LaveLife Magazine Online- “Holiday Gifts for New Loves”
2. thecelebritycafe.com – “Holiday Shopping Made Easy”
3. Emergency Physician Monthly – “Persnickety Tim EP Profile on Tim Welter, MD”
4. Baltimore Sun- “Treat Mom Right: Give here something she even if she doesn’t know it yet”
5. EDGE Publications- “Dad’s Day Deluxe: A Father’s Day”
6. Lisa Daily: Tim’s Coffee was mentioned during a MSN Radio interview with Daily on holiday gift giving options.
7. International News Group – Holiday Gift Guide (first and second run) & January Gift Guide
8. KXXV-TV: This Week in Central Texas with Ann Harder – Jo and Max Welter taped an appearance on the program. The episode aired on Sunday December 4, 2005 featuring all the items available from the Tim’s Coffee Web Site.
We were sad to learn that Persnickety Tim’s will close his business at the end of 2011, but we were glad to be part it.