Having a news background, including shooting major news stories for CNN, Bage Anderson approaches a corporate video project like a news story — we are a two person team of a reporter/producer and producer/shooter/editor.  Like journalists, we require background information on the topic, we ask lots of questions (we believe there is not such thing as a stupid question) and we have the first draft is ready within a couple of weeks.    Unlike a news crew, we plan with you what the primary and secondary messages are in pre-production meetings.  Also unlike a news crew, our videos are consistent with your brand — fonts, colors, etc.  We recommend a video be less than two minutes in length.

Our integrated marketing service proposals to produce a series of videos leverage the explosion of the web, social networking including Facebook,  YouTube, Twitter and Flickr while also enhancing organic search engine optimization.  Videos can also used to engage journalists as a supplement to press releases. A commitment to create video content with a solid distribution plan will engage an new generation of executives in an industry, and in turn prospective clients.

Visit our YouTube Channel to see a series of videos on PR How To Tips.