This is the third in a series of seven blog posts reproduced from a Baylor University PR class assignment by student Andrea Aguirre. I [the student] asked if there was ever a time where she [Liz Anderson, owner of E.H. Anderson PR] felt there was a lull for the demand of a PR agent to which she replied that around the time the market crashed, a client in California informed her that paying for Mrs. Anderson’s services would be very difficult. It was during this time that Mrs. Anderson noticed how the crash in the economy was affecting her. In her experience, she explained that when times get tough, companies tend to pull back on their marketing. Mrs. Anderson advises the opposite which is to allocate money to advertise even when money is tight. By doing so, you are setting your company up for a greater success once everything returns to its equilibrium. If you continue to put money into advertising despite financial instability, your product or company stands to gain exposure while other competitors are pulling back on their advertising, hence, giving you the advantage.
