The IFA Supplier Blurb for the Exhibitor Directory

Writing the E.H. Anderson PR 325-word Supplier Exhibitor Directory blurb for the 52nd Annual International Franchise Association Convention is never easy for us. We want to differentiate our agency from our competitors while stating solid results.  Selecting which case studies and/or results to showcase in the blurb is not easy because, fortunately, we have a lot of results.  It’s tempting to get a bit…well let’s say “fishy” or “hot lipped” when trying to differentiate from our competitors, but after a few jokes and laughs at their expense, we always take the high road.  So, here we go….

Ways we publicized our clients in 2011 – 200+ news stories including KTRK-TV Houston, Franchise Times cover story & biz journals. Set-up & grew Facebook, Twitter, YouTube, Flickr. Produced videos that organically rank high on Google w/ spot-on keywords. Grand opening PR projects. For Effective, Hands-on PR, try EH Anderson.

Ahhh the satisfaction of having that checked off our list.

Now we just re-read our 1,000-word blurb on the IFA Supplier page site, and the feeling of angst rears its ugly head once again.  Back to selecting results and differentiating again.