Media Coverage ROI

By 2018-02-01Featured
Media Coverage ROI

A prospect recently asked to see the past two years of media coverage we secured for our clients. He was especially interested in seeing the lead development history from the coverage. First, we updated our coverage on this website and a spreadsheet.  Next, we contacted clients with this email:

Hi NAME, we have a prospect, Screenmobile Franchise Corporation, who is looking for a marketing agency to execute an integrated marketing campaign to help drive franchise sales. CEO Scott Walker is especially interested in results from media coverage we secured for clients. Below is a list of some of the coverage we secured for COMPANY XYZ. I would appreciate an email back in the next few days describing how this news coverage (or a specific news article) affected the event — turnout, awareness, credibility, etc. Thank you. — Liz

Still no word on Screenmobile’s decision, but every time we receive a response, we are tickled pink:

The PR work we do with EH Anderson as a National Company is valuable to our brand in several ways: First, we have found that we have to promote our recognition and awards in media outlets, on our websites and social media, and in the world of franchising. We have done that with EH Anderson by registering for awards which takes time and resources. We have made it in the Entrepreneur Franchise Top 500 3 years in a row due to the good work of EH Anderson. We have been listed in the Franchise Business Review and in Inc. 5000 and other publications because of EH Anderson. This has been very valuable in the sales process and in branding our company as we are able to tout those awards. Second, we use EH Anderson to help us be knowledgeable about our industry, competitors, publicity that affects our brand, national trends, and information that we need to be aware of in order to protect and promote our brand. EH Anderson is a great source of information and understands outside our walls. Third, we use EH Anderson to promote our websites and social media, to create a video for YouTube, and to help us brand online as a reputable company. We need to look strong in our industry out there. We know that our prospects and clients go online to validate who we are and we have to be present and respected out there in the media and internet. Finally, EH Anderson has been a trusted partner of ours for almost 10 years. They have invested in our business and have been there for us through thick and thin. EH Anderson is a trusted PR company and we very much appreciate their years of service. — Lane Kofoed, CEO, Assisting Hands Home Care

EH Anderson PR agency was instrumental in our successful launch of Orangetheory Fitness Waco in May of 2016.  Liz and the team helped us secure broad coverage of our grand opening and drive brand awareness throughout the Waco area.  We also hired them to lead the press coverage for our successful Tyler, TX studio launch a few months later.  Again, even though it was many miles away, Liz’s team had a great press release broadly covered and help drive brand awareness in that market too.  In both cases, a morning news team came out to the studios and gave us several check-ins during the morning while also driving quite a bit of social media traffic.  I believe Liz and her team are experienced veterans and vital partners to our early brand awareness efforts. — Matt Moyer, Area Representative, Central Texas, Orangetheory Fitness

Bage, Liz, and the EH Anderson team took the time to get to know our franchise system and created news articles that targeted both our vision plus our demographics. Coupled with our dynamic show circuit schedule, our franchise brands enjoyed record growth. The EH Anderson team is responsive and dedicated to our needs. — Les Sander, COO Boulder Designs/Border Magic Corporate

There is no doubt the press coverage that Liz and her team secure for us is a huge benefit to the franchise sales process — both from a credibility and trust standpoint.  The coverage and rankings are also excellent talking points as I talk to candidates about Assisting Hands.  — Diane Wright, Director of Development, Assisting Hands Home Care

Building this media coverage ROI report proves we should never ever be afraid to ask for feedback. And even if we don’t have at our fingertips what a prospect asks for, get it.  The next prospect will likely want to see it.