What we do for Historic Waco

Event publicity based on media relations with some grassroots marketing

Case Study:

During the spring of 2013, a local historical preservation group began seeking services for event promotion. Historic Waco Foundation was working to bring one of Louis Comfort Tiffany’s stained-glass collections to Texas for the first time, and wanted a marketing plan for the three month-long exhibit entitled “In Company With Angels.”

Media Relations

HWF wanted to promote the exhibit within Central Texas and across the state, so we held a press event for the arrival of the exhibit.  We created a series of press releases and media advisories based on exhibit facts and accompanying events, and then distributed to a targeted media list.

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Coverage

Historic Waco Foundation leadership gave feedback to us saying that our efforts and results exceeded their expectations for marketing an exhibit. Our team was able to secure coverage of the exhibit in the national publications of Guideposts and American Profile, as well as in the state publications Texas Coop Power, Texas Journey, and Texas Highways. In addition, we also obtained airing of the video and audio PSA on all local television and radio stations. We received video news coverage on the local CBS affiliate and several print stories in two local newspapers.

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