Put Our Unique Abilities to Work for You
Integrated Marketing Services to Help Reach Your Business Goals
Our approach to developing marketing plans is based on key components of an organization — goals, challenges, opportunities, dangers and strengths. Using an effective mix of online and offline marketing tactics, our plans are easy to execute if you want to do so in-house. Our plans are delivered in about 30 days and start at $400.
Ensuring consistency of message and the complementary use of media, our e-marketing campaigns and programs range from search engine optimization (SEO), pay-per-click, email, banner to podcast, Internet Radio, and Internet TV. You can trust that we are ahead of the curve on new media marketing solutions for small business, mid-sized business, schools, banks and practically any organization with a message.
Public relations includes media relations — editorial strategy, pitch development, media list development, press release writing and distribution, development of case studies, editorial calendar research, proactive media pitching, interview coordination, coverage monitoring and clipping. Advertising includes campaign development, design, placement for billboard, traditional radio, television, print.
Our newsroom experience gives us a sharp eye for connecting a company’s announcement with the news of the day making the press releases we write pique the interest of reporters. We distribute to target media lists (which we develop), coordinate Business Wire, PR Newswire and other PR distribution and posting sites and ensure releases are posted on social networking sites at optimum times.
Media relationships are critical to securing coverage, our reporter contacts and connections span the United States. Former journalists with 50+ combined years of experience in newsrooms, E.H. Anderson PR is strong team in the PR industry. Click here to see a list of some of the news articles we secured for our clients.
For pitching reporters, sales presentations, television advertising and social media, the demand for our video services continues to grow. For social media video projects, we title and tag with keywords to boost SEO. Our video production division is headed by Emmy winning, CNN news videographer, Bage Anderson. On a budget, give us existing photos or footage, and we’ll turn a video fast. Or let us shoot for one day for cost effective video production of multiple videos for social content creation.
We establish profiles on social networks, collect, monitor and maintain relevant articles, artwork, photos, success and customer stories for postings on Facebook, Flickr, Yelp and Twitter, and we assist on LinkedIn.
Whether external or internal, we can handle your newsletter campaigns. We prepare your distribution lists, gather news from your organization, write articles and disseminate your newsletters using iContact, Constant Contact or similar service. We create newsletter templates and other print or electronic communication templates that compliment your brand.
McKinley Brown & Bradley is one of our creative partners providing exceptional design for print and web.
To land and maintain a position on page one of Google in an organic search, a keyword strategy must include research, testing, confirmation, placement and ongoing analytics. Our testing of keywords is a proprietary method. Several of our pages — never optimized previously — have landed on page one of Google in 24 hours.
