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ARC Abatement in Waco Trib

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An inside look into how PR works.   E.H. Anderson PR to Waco Trib Business Reporter July 3, 2020: …making sure you received the ARC Abatement press release from a few days ago?   Reporter July 6: I did receive it. Thanks for sending it over.   Reporter July 7  1:20 p.m.: Liz, I’m working on a story about local companies that received PPP money, for paycheck protection. It was part of the stimulus package related to COVID-19. ARC Abatement received between $2 million and $5 million, according to a rundown the Washington Post released about companies nationally that received…

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Gift Coverage for Kaktos Rose

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In September, when Kaktos Rose and Sport Hooks wanted to increase online sales, we recommended a media relations campaign based on gift guides. Reporters and bloggers need items for these popular guides along with high-resolution photos to accompany the item. Online gift guides are good for search engine optimization too since the client’s website is included in the coverage. Each reporter wanted a sample of the product, so every week we were preparing the press kit while the client was pulling product for us to ship.  The good news is the response to our pitches was overwhelming.  The bad news is our client…

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