Deb Evans helps our clients create and strengthen a culture and community through the use of social media and marketing. We first met Deb at an International Franchise Association (IFA) Annual Convention around 2008. We were immediately impressed with her social media prowess and franchise knowledge. At every convention, we were always on the lookout for Deb. She introduced us to several franchise pioneers including the founder of Subway, Fred DeLuca.
Before one particular Convention, we planned a campaign to drive people to our booth. We created a fun mailer inviting franchise colleagues to our booth for a free video.
Knowing Deb was a social media influencer, she was top on our invitation list, and we were delighted when she accepted our invitation. And boy did she make good use of her video. Since then, Deb has served our clients and helped us in a variety of ways. In 2018, we decided to join forces again, and today Deb is our Social Media Geek.
Deb is a Certified Franchise Executive (CFE) and speaker who is respected by all. She entered the franchise world first as an employee then as a franchise owner in 1996. From 2004 – 2010, Deb was president of Computer Explorers technology education franchise. As a franchisor, she advised on digital media activities across the brand for internal communications, customer service, and marketing strategies building and expanding the digital footprint for the brand and franchisees.
After 16+ years as a franchise employee, franchisee and franchisor, she established Deb Evans Consulting to educate/train franchise industry leaders and small business owners. She is married to Chuck, and they have three children and three darling grandchildren.