It was a lot of work at the 52nd annual International Franchise Assoc convention, but well worth it, especially when people visiting our booth told us “you’re showing your expertise rather than just talking about it.” Take a look at what our convention partner — Nancy Weingartner — and us, the public relations agency for franchises — shot in our booth and within 12 hours edited the videos, posted to YouTube, Vimeo, Franchise Times (well, almost 12 hours), all with meta words, titles, descriptions for solid SEO. Deb Evans, Liberty Harper, Steve Caldeira, Mary Thompson, Mary Ann O’Connell and others shared their IFA Insights.
We met new friends — Christina Russell, Bob Gappa, and more. And we talked to many people looking for PR services, or looking to change PR firms. So my hope is that this investment in time, money, energy bring us ROI — Clients — + more ways to communicate company news to the public.