What we do for
Assisting Hands Home Care:

Media Relations / Video

Case Study:

Assisting Hands Home Care is a 100+-unit franchise company offering in-home caregiving. Home care is a competitive yet growing market.  Assisting Hands is attracting professionals who appreciates the regional business model and company culture of fun and support.

Media Relations

To support franchise sales efforts, E.H. Anderson PR works to secure media coverage by developing newsworthy pitches, writing and pitching media-worthy press releases, maintaining AHHC’s relationships with Entrepreneur to ensure placement on its Franchise 500 listing as well as Franchise Business Review for its annual franchise satisfaction survey.

We use our newsroom know-how to strengthen the brand and support franchise sales.  Our connections with journalists results in national coverage and local coverage.

Businessweek Coverage Franchise Times Coverage Chicago Tribune Coverage


Every AHHC franchise owner has a story to tell about why he/she works in-home care and why AHHC was chosen over other in-home care franchises.  During AHHC annual franchise retreats, E.H. Anderson PR interviewed franchise owners, and then created dozens of videos that are used on website, optimized for the search engines and posted to AHHC’s YouTube channel and posted to social networks.

To ensure cost effectiveness, we shoot video at annual franchise retreats while many owners are in one locale.  Then, back at our office we produce dozens of videos for Assisting Hands’ websites, SEO and Facebook.

Have media relations needs? We’d love to help!