Slowly but surely, the economy is reopening. But the answers to when and how is likely different for each business owner. Before, during, and after you open, will COVID-19 be part of your marketing game? Or will you push products and services without much or any reference to it? Will you explain your reasons for opening as soon as allowed. Or is your company being cautious by not opening when allowed? Where and how will you communicate this information as well as your safety procedures? You may need a whole new marketing plan going forward, including an updated (or new) mission, vision, and values statement. Pandemics are new to most of us. And similar to crisis communications, pandemic PR requires proactive communication, plus more. Contact us to learn how we can be of benefit to your business.
We cannot expect our customers to automatically know our thinking, our plans, and our COVID-19 safety protocols. Your website is one of many opportunities to communicate what you’re doing to keep customers and employees safe when coming to your establishment. How often should you update your site? Where else should you share? Besides your customers and clients, what additional audiences need to hear from you?
Wouldn’t it be easy if there was one, cookie-cutter approach? That’s not the case, nor should it be, because businesses must differentiate ourselves from our competition. Hoping for the best (no COVID-19 cases in your business), yet being prepared for the worst gives you a competitive advantage.
Yes, we all should be abiding by the CDC guidelines — washing hands, covering mouth and nose when sneezing and coughing, wearing masks and gloves, social distancing. But, no doubt, there is more you’re doing to get those customers back. Perhaps you’ve invested in an automated occupancy control system that will make customers feel safer. Or you’ve rearranged for proper social distancing and offering special pricing on your products or services. You must communicate what you are doing.
Perhaps you or someone in your business possesses knowledge pertaining to COVID-19 in which the media would be interested. E.H. Anderson PR was founded on our newsroom know-how and connections. We’ve secured coverage in hundreds of media outlets for our clients since 2002.
Whether pitching for news coverage or creating a pandemic PR communications plan, we’d be delighted to visit with you.