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8 for 8 Mission Waco PSA Campaign

The first and second of eight PSAs are on the air.... view Mission Waco's School Supply Store PSA here


To celebrate our 8th anniversary, E.H. Anderson PR and Cut Pro Video are producing 8 public service announcements for Mission Waco. By the end of 2010 all 8 spots should be on the air....read more about the video gift




Franchise Marketing Agency's  Summer Spotlight Video

Shoot & Edit Natural Sound Web Video




Spotlight on Non-Franchise PR

Editorial, Video Fuel OTS Awareness Campaign
 

 

WACO, TX and STOW, OH, July 28, 2010 – When Operating Tax Systems’ (OTS) chief executive officer, Al Uritis, began considering an editorial campaign for his company, he and a few on his team were skeptical that the media would be interested in his niche tax service.  But today, six months into the campaign, OTS and E.H. Anderson PR announce OTS’ story has indeed caught the attention of the trucking industry media.

 

Trucking trade publications have requested interviews or covered OTS including T3, Commercial Carrier Journal, Heavy Duty Trucking, Work Truck magazine, Fleet Owner, Inbound Logistics as well as several blogs. “And we have more to conquer on the editorial side as well as video,” said Liz Anderson, founder of E.H. Anderson PR.

 

OTS hired E.H. Anderson PR to lead the campaign after a Dallas-based OTS sales director learned of Liz Anderson’s media pitching skills; he recommended the agency to Uritis.

 

“Death and taxes are a necessary evil,” said Uritis.  “However, it appears we are on the same track for editorial coverage as E.H. Anderson PR’s former funeral client, for whom the agency secured dozens of stories.”

 

E.H. Anderson PR led Wilkirson Hatch Bailey’s PR campaign securing the funeral home editorial coverage in funeral trade publications, major business publications such as Smart Money, Southwest Airlines in-flight magazine, Spirit  and WFAA-TV Dallas.

 

“It took time and results to convince Al, but after we got up to speed on fuel tax, driver log auditing and the trucking trade publications, the campaign fell into place,” said Anderson.






Best Marketing Tip for Small Business

How do I get a reporter to include my business in their article?

Hook 'em into the news of the day.

Back to school,  energy efficiency, marketing via social networking, iPhones and iPads.... Reporters are looking for sources on these topics and many, many more, and we frequently hook our clients into these news of the day items.  What topic can you hook your business product or service in to? 

Visit us July 30th for the latest installment of

Best Marketing Tip for Small Business





Spotlight: Franchise Marketing Agency PR

Lead Generation

Screenmobile of Napa Valley recently was covered in the Napa Valley Register.  The day the news story was published, the franchisee received 10-12 phone calls from new customers who read the story.  Every  lead that was generated from the news story turned into screen jobs.  Now that is franchise marketing.  The franchisee is busy now, but he promises to share the dollar amount those 10-12 jobs totaled, which we will post here.

Brand Awareness

Passport Health wanted to garner national media coverage to boost the corporate brand while also positioning founder Fran Lessans as the leading expert in the field of travel medicine. 
In less than a year, E.H. Anderson PR secured interviews/coverage in USA Today, Fortune Small Business, CNN Money, Franchise Times and Entrepreneur.