Spotlight on Non-Franchise PREditorial, Video Fuel OTS Awareness Campaign
WACO, TX and STOW, OH, July 28, 2010 – When Operating Tax Systems’ (OTS)
chief executive officer, Al Uritis, began considering an editorial campaign for
his company, he and a few on his team were skeptical that the media would be
interested in his niche tax service. But today, six months into the campaign, OTS and E.H.
Anderson PR announce OTS’ story has indeed caught the attention of the trucking
industry media.
Trucking trade publications have requested interviews or
covered OTS including T3, Commercial Carrier Journal, Heavy Duty Trucking,
Work Truck magazine, Fleet Owner, Inbound Logistics as well as several blogs. “And we
have more to conquer on the editorial side as well as video,” said Liz
Anderson, founder of E.H. Anderson PR.
OTS hired E.H. Anderson PR to lead the campaign after a
Dallas-based OTS sales director learned of Liz Anderson’s media pitching
skills; he recommended the agency to Uritis.
“Death and taxes are a necessary evil,” said Uritis. “However, it appears we are on the same
track for editorial coverage as E.H. Anderson PR’s former funeral client, for
whom the agency secured dozens of stories.”
E.H. Anderson PR led Wilkirson Hatch Bailey’s PR campaign
securing the funeral home editorial coverage in funeral trade publications,
major business publications such as Smart Money, Southwest Airlines in-flight
magazine, Spirit and WFAA-TV Dallas.
“It took time and results to convince Al, but after we got
up to speed on fuel tax, driver log auditing and the trucking trade
publications, the campaign fell into place,” said Anderson.
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Spotlight: Franchise Marketing Agency PRLead Generation
Screenmobile of Napa Valley recently was covered in the Napa Valley Register. The day the news story was published, the franchisee received 10-12 phone calls from new customers who read the story. Every lead that was generated from the news story turned into screen jobs. Now that is franchise marketing. The franchisee is busy now, but he promises to share the dollar amount those 10-12 jobs totaled, which we will post here.
Brand Awareness
Passport
Health wanted to garner national media coverage to boost the corporate
brand
while also positioning founder Fran Lessans as the leading expert in the
field
of travel medicine. In less than a year,
E.H. Anderson PR secured interviews/coverage in USA Today, Fortune
Small
Business,
CNN Money, Franchise Times and
Entrepreneur.
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