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8 01, 2016

Social Media 101: Building a Platform

Why is Social Media Important? Social media is easy (at least once you get the hang of it), free or extremely inexpensive (especially in terms of ROI), and it keeps your brand and product top-of-mind for customers.

4 01, 2016

Developing a Marketing Plan

There are really only two things a business needs: a product or service and a marketing plan. After all, how is anyone going to know about your product or service if they don’t hear about it? Developing a marketing plan is arguably the second most important thing a business can do, and it must continually test and augment its marketing plan to suit its audience and improve ROI. Here’s how we suggest developing a marketing […]

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