Talk about newsworthy…Client ARC Abatement completed the single largest asbestos abatement project in Texas history. The project was slightly over 5.6M square feet of asbestos-containing surface material and 100k linear feet of piping and ductwork from the 1.2M sq. ft. structure at 1401 Elm Street in downtown Dallas. This was JR Ewing’s office on the TV show, “Dallas.” We pitched the Dallas Business Journal who covered the story.
After learning client Lynsey Castillo, who owns Waco’s most popular Tex-Mex restaurant, had lost 100+ pounds and had kept it off for four years, Liz Anderson said, “This is a news story.” Lynsey and Liz agreed that if we got the interview, La Fiesta Restuarant and Cantina would create a Lite Menu, which would be part of the story. And that we did. Read the story.
We were hired by an Orangetheory Fitness multi-unit franchisee to handle the PR for OTF’s Waco grand opening. Several months later, we wrote a press release for the Tyler grand opening, and we received a mention in the business section of the Tyler Morning Telegraph. Then for a New Year’s story, we received a request from another reporter at the Tyler newspaper to set up an interview with our client. Read the resulting story here.
TFNB Your Bank for Life selected Friends for Life as a Charity Champion and recognized the nonprofit at Baylor’s home football game on Oct. 15. The marketing campaign it will receive as a Charity Champion features an appeal for a much-needed upgrade to the air conditioning/heating system in the Friends for Life building in Waco. Read the whole story in The Waco Tribune-Herald.
Double whammy on this coverage in the Waco Tribune-Herald. Here’s our pitch: Waco’s teen trio sensation, the Rising Sons, hit the road June 4th for their first tour, the 2016 Gulf Coast Tour. We are hitting four states in nine days! Would love publicity on our pre-tour performance and party at Jake’s Texas Tea House on Friday, June 3, 2016 from 6p to 9p. Rising Sons ’16 Gulf Coast Tour t-shirts will be on sale that night for $15. We pack the U-Haul at Jake’s after the performance and head to New Orleans early the next morning for a gig that night. Before…
Grand Opening PR Campaign Pitch I have a story idea about a couple who lives in Bruceville-Eddy. If you like my pitch, I am happy to set up an interview. Rewind to 1997, when Christopher Grider met Crystal Johnson while they were 9th graders at Trinity Christian School in Dallas. It was love at first sight for him, and after a few months, Crystal’s feelings reciprocated. On a weekend trip to Crystal’s family farm in Eddy, Chris and Crystal shared their first kiss in a hackberry tree on the property. Fast forward to 2002 when the two eloped, and then…
Orangetheory Fitness is opening its first studio in Waco, Texas. The DFW-based partners knew they needed a local marketing agency with connections for pre-opening memberships. In addition to handling OTF Waco area sponsorships, we secured this news story.