What we do for ARC Abatement

Brand Awareness / Internet Marketing  / Media Relations / Video

Case Study

In 2010, the economy was impacting ARC Abatement’s revenues. Marketing was handled in-house. Ideas to keep the company top-of-mind regularly got put on the back burner to service customers. ARC’s brand was tired, and the company was buried on the internet. We put together a plan specific to ARC needs. Since then ARC created a holding company and formed vertical divisions of the company including ARC Roofing, C&C Coating and Construction, ARC Industrial, and merged with Lone Wolf Resources, for which we handle the marketing.

Media Relations

First Baptist Church Dallas’ October 30, 2010 mega implosion was our first opportunity for media coverage. ARC abated the asbestos on the buildings before the implosion. We knew the Dallas media would cover the implosion from the ground and from the air. The client jumped on our recommendation to place two huge ARC Abatement banners on the buildings before they came down. ARC’s banners were front and center as television viewers watched CNN, WFAA-TV, KXAS-TV and other Dallas-based television stations coverage of the implosion. More traditional approaches to coverage has come in the Waco Tribune Herald, who featured ARC Abatement in the September 29, 2010 article, “Environmental Hazards Boost Area Firm’s Workload,” in the November 24, 2013 story about abestos abatement in the Astrodome, and a cover story on the company’s 25th anniversary January 1, 2016.

Internet Marketing

ARC’s online presence has increased with a new, optimized website. We continully add pages and blog posts to the site all of which have strong SEO.   The company’s social networking sweet spot is posting project photos on Facebook and Twitter. Those audiences continually grow. All of ARC’s offices and divisions have robust listings on Google My Business, Yelp, Yahoo and more.

ARC WEBSITE GOOGLE FACEBOOK

Video

Now qualified to wear a hazmat suit, Bage has shot and edited a number of ARC project videos including the implosion of Floyd Casey Stadium, 1401 Elm Street, ARC’s new headquarters and fun videos from parties. All are posted on all the division’s social media, websites and YouTube and Vimeo for SEO.

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