We wrote and distributed an expansion press release for client TFNB. It was posted on several of the bank’s targeted trade organizations including ICBA. The Waco Tribune-Herald also covered it.
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As TFNB expands its footprint in Central Texas, the bank announced Dale Smith has been hired to take its popular nonprofit program, Charity Champions, to the next level. Smith, 59, comes to TFNB after 19 years at Campus Crusade for Christ where he worked on several leadership teams including the Jesus Film Project. He also practiced law for 15 years in Louisiana and served as a Louisiana State Representative. His wife, Beth, is a Waco native. “Non-profit groups are the first responders in meeting the needs of the marginalized people in our communities,” said Smith. “TFNB Charity Champions is committed…
MCGREGOR, TX — As TFNB expands its footprint in Central Texas, the bank announced Dale Smith has been hired to take its popular nonprofit program, Charity Champions, to the next level.
In September, when Kaktos Rose and Sport Hooks wanted to increase online sales, we recommended a media relations campaign based on gift guides. Reporters and bloggers need items for these popular guides along with high-resolution photos to accompany the item. Online gift guides are good for search engine optimization too since the client’s website is included in the coverage. Each reporter wanted a sample of the product, so every week we were preparing the press kit while the client was pulling product for us to ship. The good news is the response to our pitches was overwhelming. The bad news is our client…
WACO, TX — ARC Abatement Holding, Inc. is the 2017 recipient of the Well-Managed Business of the Year Award from the Institute for Family Business at Baylor University. The Well-Managed award is given to the successful family businesses that demonstrate management techniques resulting in efficiency and effectiveness in operations and contributing to the quality of the work environment “This award reflects the commitment of not just my family members but all of those people who are part of our work family,” stated, Ron Daniel, CEO. “We are dedicated to our customers and strive to make our business better every single day.” ARC Abatement…
We recently pitched a story about our client ARC Holding, Inc. and their new headquarters to the Waco Tribune-Herald. ARC made the somewhat risky decision to take an auto body shop built in the 1930’s and repurpose it into their new headquarters. It was truly a labor of love and patience as Mike Daniel will tell anyone who asks about the renovation. Through innovative vision, Mike and his team took the former 1930’s auto body shop and converted it into an “industrial-chic” office space. Daniel retained some of the aspects of the auto shop but incorporated elements that reflect the essence of their…
We found this award opportunity for ARC Abatement, completed and submitted the nomination which they won. Mike Copeland at The Waco Tribune-Herald covered the winners. Read the story.
A brief explanation of the press release and media relations process: The PR agency gathers information from the business about the news announcement, including what makes it media-worthy. Agency writes the press release. At this point, the facts are of primary concern rather than punctuation and proofing. Agency sends the press release to the business owner for content review/editing; revise the release incorporating owners’ edits; send draft back and forth a couple of more times until the press release content is approved. Agency proofs press release for AP Style, punctuation, flow. Press release is finalized and sent to business to…
Based on the Franchise Times Top 200+ list, Home Health Care News listed Assisting Hands on their “Biggest Home Care Franchises” list.
About 80 fourth graders at J.H. Hines Elementary School will combine Texas history, digital learning and storytelling when “Learners for Life” launches October 12th, announced TFNB Your Bank for Life today. “Learners for Life” is a new partnership between TFNB and the Waco Independent School District, focused on the four Waco ISD schools that were selected to receive the Apple ConnectED grant. As part of the grant, Apple provided all of the teaching and learning resources each of the schools would need in order to create a transformative and engaging learning environment, including an iPad for every student and professional…