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Spotlight Shines on Advocacy Center

By | Featured

MCGREGOR, Texas (September 28, 2015) — Interest in the Advocacy Center for Crime Victims and Children is rising after being the featured Charity Champion by The First National Bank – “Your Bank for Life” during the Rice vs. Baylor game Saturday, September 26.

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TFNB Names First 2015 Charity Champion

By | Featured

MCGREGOR, Texas (September 14, 2015) —  Methodist Children’s Home (MCH) has been named  a Charity Champion by The First National Bank – “Your Bank for Life.” For the next 12 months, MCH will be the focus of a marketing campaign funded by the bank.  The goal of the campaign is to raise awareness of MCH and, more importantly, to drive support to the nonprofit.  MCH is in need of monetary donations to support the children and families in its care. Specifically, MCH asks for contributions to: 1.) Fund its growing residential campus athletic program, and 2.) Support the Waco MCH…

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Dental Office Construction: ROI on Client Case Studies

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E.H. Anderson PR creates case studies to tell clients’ success stories, like the one below about client Pearson Construction. In 2009, Dr. Donna Miller and Dr. Michelle Hinds realized their thriving dental practice in Waco was outgrowing their leased facility. So, they issued a competitive sealed bid for general contractors to construct a new building on Highway 84. Our client Pearson Construction was awarded the contract and partnered with architect Jane Kittner on a 4,985 SF structure for Creekwood Dental Arts. The real return-on-investment (ROI) for a case study is demonstrating how a client’s work was successful in the most important areas…

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2015 Charity Champions Open for Nominations

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MCGREGOR, Texas (July 13, 2015) —  With Baylor football’s 2015 home-opener around the corner, The First National Bank —“Your Bank for Life” is seeking nominations for its 2015 Charity Champions at www.tfnbtx.com/charitychampions.  Nonprofits with a service office in Bell, Coryell and McLennan counties are eligible. From the nominations, six nonprofits will be chosen as the bank’s 2015 Charity Champions to coincide with six Baylor football home games this season.  During each game, one Charity Champion will be spotlighted on the football field, which will raise awareness of the nonprofit organization. In 2014, 29 nonprofits were nominated.  Of those, the bank…

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Online Listings Waco, Texas

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Update:  Since writing this post, we have spent a couple of hours on the phone with a Yelp for Business ad rep named Jennifer, and our opinion of Yelp has increased favorably.  She helped us improve our client’s listings.  She created new listings for us.  She followed up.  Yes, we realize she’s trying to get our business, but she listens and solves our problems, and we have not spent one penny.  Before you commit to a Google ad campaign, read the seventh paragraph in an article from Businessweek that Jennifer sent us about advertising online. Stay tuned to perhaps more on Yelp. If…

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Evolution of Public Relations

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Being the superwoman that she is, account manager Megan Boyd works by day as a PR pro here at our agency, and at night she takes online classes toward her master’s degree. Thinking ahead on an class assignment recently, she decided her topic would be the evolution of public relations knowing it could possibly double as an agency blog post.  Her professor scored it a 100.  And although she’s off a few years and facts (denoted by *), we also give her an A++. Ch. 2 Original Post Within Chapter 2, there is a discussion about how managerial roles and activities are affected by aspects of…

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Twin Peaks Shooting PR Crisis

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It’s been 24 hours since the Twin Peaks shooting incident, and finally, we are beginning to hear Twin Peaks side of the story. How a company responds in these initial hours of a crisis is critical to the public’s opinion of a brand. That’s PR 101. From what we are seeing as we track media coverage, the corporate and franchisee responses, Twin Peaks’ first comment was from corporate on Twitter about six hours after the incident. Not early enough in our opinion. Before Twin Peaks’ tweet, our team watched the story unfold on social media beginning a couple of hours after the incident.  We…

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