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Wishing for my Wings As a video photographer with more than three decades of experience, I have always been fascinated with aerial photography. It just looks so cool. I never tire of the perspective that altitude and movement gives us. Over the years, situations in the news, both good and bad, would sometimes call for pulling doors off of expensive and not so expensive rotorcraft and fixed-wing aircraft piloted by professionals to get just that perfect vantage point that captures the entire story in one field of view. The problem is these airborne story-telling solutions can also be cost prohibitive….

After a successful video campaign in 2011, Vanguard College Preparatory School hired us again in 2014-15 to produce videos for the school’s Facebook page, Instagram and website. The first video of the new school year was, well, naturally, the first day of school. What was missing from our video library was an overview of the school. This project was shot in one day and edited in less than a week, After a Vanguard parent/board member spoke so eloquently at a Vanguard “new parent/student” orientation, we got him on camera the next week.  We added a few photos of his children to make the…

 Click here to download the PDF of this press release. CHARITIES AND COMMUNITIES IMPACTED BY FIRST NATIONAL BANK First National Bank McGregor Reviews its Charity Champions Launch in 2014 CORE NEWS VALUES First National Bank McGregor celebrated its 125 anniversary in 2014 by launching Charity Champions in partnership with Baylor University and 360 Solutions. The campaign was promoted via social media, as nominations were made online. 29 charities were nominated, six were chosen. Winners were recognized at Baylor football games and received marketing campaigns funded by FNB McGregor and leadership training by 360 Solutions. The 360 Solutions’ leadership training for the…

Update:  Since writing this post, we have spent a couple of hours on the phone with a Yelp for Business ad rep named Jennifer, and our opinion of Yelp has increased favorably.  She helped us improve our client’s listings.  She created new listings for us.  She followed up.  Yes, we realize she’s trying to get our business, but she listens and solves our problems, and we have not spent one penny.  Before you commit to a Google ad campaign, read the seventh paragraph in an article from Businessweek that Jennifer sent us about advertising online. Stay tuned to perhaps more on Yelp. If…